Mixing videos and photos in posts also tends to generate higher engagement.Ĭalculate your Instagram engagement rate: Instagram is an interesting platform to analyze because according to Oberlo statistics as of January 2022, video posts have a slightly lower engagement rate than photo posts (0.61% compared to 0.81%).Īccording to a recent study by Search Engine Journal, carousels that use up all slides have a higher engagement rate than carousel posts with only 4 slides. What Is a Good Instagram Engagement Rate? Add up all hearts and comments from your last 20 videos.To calculate your TikTok engagement rate for your whole profile: House of Marketers found that the average engagement rate on the platform is 18%! TikTok presents a huge opportunity for those looking to boost engagement and grow a new audience. Short, catchy videos have proven to be a recipe for success for TikTok users. This is due in part to its remarkable engagement rate. In the past year, TikTok has grown to become one of the most popular social networks.
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